If you start by creating a tempting first email in your festive campaign, your customers might remember your email and show more interest as the day approaches. KFC’s Song Request (2012) Image Source: Awario. In a cute Instagram post, two real dogs are seen on a classy date at Frankie & Benny's holding the same strand of pasta in their mouths. Write your own love story by answering a selected amount of personality or preference questions. Valentine’s Day brand campaigns are definitely no longer just those sickly sweet celebrations of romance. Luckily, some advertisers decided to think outside of the heart-shaped chocolate box this year. Valentine’s Day spending is up, “fueled by consumers’ interest in celebrating the other important relationships in their lives,” according to the National Retail Foundation. Or a gift experience for a former friend – who entered into a relationship, never to be seen again? By using a smart strategy, your online presence will become more powerful. Happy Valentine’s Day! ‘John, the retired business owner with disposable income’, ‘Karen, the 45-year-old divorcee’ (sorry Karen). 9 tips for a successful Valentine’s Day campaign. Social interactive content can consists of a variety of ways. And for this year’s Valentine’s Day, Coors Light beer brand is calling for a boycott of cuffing season, and encouraging people to adopt a dog instead! With the current state of the world and ecommerce at large, it seems highly possible that we’ll see more record-breaking numbers this year. And for those of you who have already converted to using email marketing, Valentine’s Day is a wonderful opportunity to captivate your customers with a themed email marketing campaign. Understand why your product resonates with your current customers. In this creative giveaway campaign, Coors Light offers $100 towards dog adoption fees to the first 1000 people to qualify. See more ideas about valentines, advertising, creative valentines. Valentine’s Day is not always about love and light and lollypops. Why should these people be interested? Valentine’s Day is not just in February. Pip & Nut’s Love Lab Valentine's Day marketing campaign in Shoreditch from February 13–16 is a bookable workshop. How are brands worldwide cashing in? For example, you can start your Valentine’s Day campaign with a more general email about your upcoming sale to your main list, then send a campaign to the ones that converted, with some upselling or cross-selling opportunities. No wonder brands are creating marketing actions to leverage the lovers’ celebration! (Can you tell which category I fall into?) Promotions don’t have to end with Valentine’s Day. 9 tips for a successful Valentine’s Day campaign. Valentine’s Day Marketing Campaigns. Be sure to continue using the Promotions feature to increase customer visits and spending. That can make it tricky to devise a marketing campaign, but it’s also an opportunity to … Doritos Valentine’s Day marketing campaign has launched limited-edition two-person jumpers to celebrate Valentine’s day adding a little spice to the special day. There is no better time to start with a Valentine's Day experiential marketing campaign than now to win them over! Even if he did, no one cares. Credit: PipandNut.com. For example: pic.twitter.com/13RIMrJqOy, — JUNK KING (@JunkKingCorp) February 9, 2020. Keep this tradition going by sending Valentine’s Day cards to customers in your email marketing list. Cheers! Final tip from us – above all else – … (Can you tell which category I fall into?) We imagined a calendar of discount coupons for Valentine’s Day. Romantic love is what started it, but the key to a successful Valentine’s Day marketing campaign is thinking non-romantically as well. People need to understand how and why your product (or service) fits into their lives. Laura is a seasoned content and marketing writer, with over 10 years' experience writing for Israeli and multinational companies operating all over the world. Valentine's Day is an amazing holiday for all digital marketers. Or plainly find them entertaining? 1) Create an interactive social media campaign. The brand is keeping with its diversity agenda after its last campaign which focused on depictions of modern family life significantly increased brand awareness. Traditional Valentine’s Day campaigns are falling by the wayside as brands move towards edgier approaches and tongue-in-cheek love messages. If you can go against the grain, and put out a non-conventional message, that could be a great angle. For Qixi 2019, the Budweiser beer brand launched a video ad celebrating diversity in love, featuring several couples and their unique relationships. It’s Dumptruck or Lovestruck! Marketing for this holiday already tiptoes on the line of cheesy, but In this post, we’ll break down a few tips for creating a successful Valentine’s Day campaign. Here are Valentine’s Day marketing ideas that will help you ride the wave of this well-established holiday and target your audience in a fun and memorable way. So, you can buy salted caramel cheesecakes for your loved one, complete with packaging that states “I’m in love with the shape of Gü.” Or perhaps you prefer to gift the berry flavored shortbread cheesecakes that sing “I can’t take my eyes off of Gü.” Whichever you choose, this smart love-themed packaging gets the message across in a totally brand immersive way. Keep your first campaign simple and play with the expectation and excitement that comes with Valentine’s Day. It’s the perfect combo for powerful (and tasty) brand recognition! The $1.28 engagement ring and other Valentine's Day marketing tactics Published Thu, Feb 14 2019 3:54 AM EST Updated Thu, Feb 14 2019 6:46 AM EST Lucy Handley @lucyhandley They’re opening a pop-up store over the Valentine’s Day holiday, called the “Love Lab”, where customers can create their own custom blends of nut butter. Celebrity influencers like Georgia and Lee, the Bachelorette couple, as well as Tindafella (AKA Jarrod Allen) & GF Maddison Bonner, will be wearing the jumper by re-enacting … They’ve released a Valentine’s Day campaign called Love Notes, a series of love-themed packaging for selected Gü desserts, each with a love song title adapted to the Gü brand. If you have two divergent messages, send them both out, and see which performs best. Explore social media campaign ideas for Valentine's Day in 2021. Post Valentine’s Day Promotion. Another interesting marketing campaign choice from last year came from Ikea. When it comes to love, there is one particular occasion that embodies it both in real life as well as on social media: February 14th. According to Teleflora, “Flowers Say It Best”, and the video ads do a great job of convincing the viewers! Like a clingy coffee mug that drives the recipient crazy at work. Contact us to see whether the Lovestruck or the Dump Truck will roll up to your local Junk King. We’ve already looked at some specific Valentine’s Day marketing examples, but we’ve got more! Now, map out some key markets that you want to tap into. Luciana Nitu February 12, 2019 September 3rd, 2020. According to SEJ, over $13 Billion is being spent on Valentine’s Day. Launch your Valentine's Day sale or apply new ideas from this Valentine's Day marketing list. So many Valentine’s Day ads are cheesy and played out: women swooning over roses, singletons spooning Ben & Jerry’s into their mouths, guys popping the question with diamonds the size of apples. Customers can create their personalized version of peanut or almond butter jars. Pull people in. Posted at 00:25h in Content Marketing, Instagram Marketing by admin. That’s what nut butter brand Pip & Nut is up to in London. This Valentine’s Day the spotlight is on your brand to set yourselves apart with quirky, offbeat experiential marketing campaigns that engage customers and make them love you. Created with sketchtool. In 2015, one of the world’s most renowned companies Ford posted a video that went viral and has since then received over 13.5 million views. 14. Your ultimate goal is for people to become familiar with who you are, but this needs to start with you (…or your marketing team). No Comments. Interactive Valentine’s Day Marketing Campaign Ideas 1. As a result, food and restaurant brands are thinking outside the box of chocolates and leveraging Valentine’s Day to … Needs and interests try a “ Valentines Day ” referral marketing program can increase of. 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